🎙️ Franchise in Practice: How to Transform a Family Restaurant into a Scalable Franchise

Educational podcast for entrepreneurs in HoReCa and beyond

&In this episode of Franchise in Practice, Alex talks to Ariana – an expert in developing franchise networks with over 20 years of experience. The topic: transforming a family restaurant into a scalable concept, ready to be replicated in a franchise system.

Do you have a restaurant that is doing well? Thinking about expanding? Discover what it takes to build a functional pilot unit, how to achieve financial predictability, and why complete process documentation is crucial.

🔍 Case Study: From Timisoara, to a national network

  • Complete digitization of recipes (47 in total)
  • Optimization of internal workflows
  • Clear guidelines for employees and daily training sessions
  • Standardized profit margins: 22-25%

The result? Five profitable locations in just 18 months.

❌ What can go wrong: The failure of a premature launch

A real case from Cluj demonstrates the risks of an unprepared launch. The lack of manuals, standard processes and a support team led to financial losses and damage to the brand image.

✅ The 3 Essential Questions Test

ÎBefore launching a franchise, check if:

  1. Can your business model be replicated without you?
  2. Have you documented all essential processes?
  3. Do you have the resources to support franchisees?

📅 12-Month Franchise Plan

  • Months 1-3: Operational audit and draft manuals
  • Months 4-6: Internal standardization and testing
  • Months 7–9: Verification of operational independence
  • Mondays 10–12: Finalization of documentation and official launch

🎧 Listen to the Full Episode

Do you want to understand how franchising is done step by step, without mistakes? Watch the full episode in video and audio format, available on the official page:

🔗 Access the episode here →

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